> Work with a team dedicated to supporting women around the globe to save lives, defeat poverty and achieve social justice
> Flexible working environment, based in Melbourne or Canberra
> Fixed term Full time
CARE Australia works to defeat global poverty by supporting women to create lasting change in their communities around the world.
About the Role
The Content Producer plays a key role in gathering, coordinating and strategically optimising the stories, photos, videos and designed materials to help Australians, donors and supporters understand the key issues facing communities living in poverty and inspiring them to engage with CARE Australia’s work.
The Content Producer will plan and produce written interviews, video and photographic content, as well as research, write and edit clear, creative, engaging content for a wide range of high-quality communications (including print, website, social and email) that reinforce CARE’s brand and goals.
This role requires national and international travel, including to developing countries. But also remotely improving the content gathering capabilities of local staff and contractors.
All CARE staff demonstrate a commitment to the prevention of sexual harassment, exploitation and abuse and the protection of children in their work. All CA team members have a shared responsibility to immediately report any safeguarding concerns or incidents.
Key Responsibilities
> Under the direction of the Senior Manager Brand & Marketing develop a content plan to support the launch of Care’s new brand narrative and maximise opportunities to convey CARE’s story through engaging content.
> Produce engaging photos, videos and copy to inform, influence and engage all of our audiences, including government, institutional and private donors, stakeholders, partners, school students, and segments of the Australian public, in order to improve fundraising and donor engagement.
> Write the Annual Report; lifts for Direct Mail Appeal Packs; supporter communications and fundraising emails; the monthly eNews; website content including blogs, country, theme, and emergency pages, landing pages for social media and email click-throughs; key partner reports, proposals and speeches; and collateral for events and campaigns including CAREgifts and brand activation campaigns.
> Produce and edit visual assets for fundraising and marketing, including videos for use on our website, YouTube, social media, and television, and photographs for every single one of our channels, using materials gathered on content trips or received from CARE International.
> Plan, coordinate and undertake overseas content gathering trips, to produce and gather written interviews and visual (photo and video) materials – stories about our work and the people we help – which meet the briefs for use across all of our public-facing channels, including in fundraising, campaigns, advocacy, digital, social, and media work, and reports to DFAT and other donors.
> During emergencies, write CA’s emergency appeal page and fundraising email; coordinate, curate and share incoming written information and visual assets; create and maintain key messages and talking points in consultation with IPO and the Public Affairs Unit; develop and share engaging public-facing content; and serve as the focal point for the team’s efforts to rapidly deliver engaging content to raise funds and awareness.
> Respond to briefs and collaborate with other teams on the development of copy, photography, and video for different projects and communications, working collaboratively with colleagues across the organisation to achieve their goals, and find the best ways to reach and engage audiences and drive response.
> Curate, maintain and share our written and visual content libraries, assisting and training teams in Australia and in our Country Offices to find and gather appropriate and compelling content.
> Advise on the structure and content of other teams’ written products; re-work, sub-edit, fact-check and proofread to ensure both accuracy and best-practice fundraising techniques are used.
> Manage external suppliers and collaborate with CARE International content gatherers to source written and visual content that meets CA’s specific fundraising and campaign requirements.
> Any other communication activities to support the organisation as appropriate/required.
Fundraising and Marketing staff ensure that all content collection, storage and management complies with the CI Safeguarding Policy and CARE Australia Child Safeguarding Policy. In particular, ensure that all people who have their personal or other information collected have been comprehensively supported through an informed consent process. This includes comprehensive information about the intended use of content, local contextual risks, the right to withdraw consent, and that this occurs with language support if needed and in age appropriate language.
Selection Criteria
> Appropriate tertiary qualifications in the communications/marketing field and a minimum of five years’ experience in photography, video production, writing, marketing or strategic communications roles, including exposure to the not-for-profit or international non-government sectors.
> Excellent writing, proofreading, and editorial skills, including experience writing for a broad range of audiences (especially donors) using on/offline channels, as well as proven experience in emotional storytelling and the ability to explain complex issues in accessible language.
> Extensive experience in visual content production (both photography and video) as a sole operator throughout planning, production, and post-production phases, as well as the ability to plan and coordinate intense, multi-week international production schedules with outputs for multiple stakeholders and audiences.
> Expertise in the Adobe Creative Suite for photography and video post-production is a must.
> Ability to research, absorb and retain information accurately.
> Demonstrated experience in project planning and management as well as initiative, attention to detail and proven high level organisational and time management skills including the ability to manage workflows and balance competing priorities to ensure timely processing to meet deadlines.
> Demonstrated interpersonal communication skills including the ability to build mutually beneficial relationships with internal and external stakeholders, as well as to quickly build trusting relationships in new environments despite language and cultural barriers.
> Demonstrated ability to respond effectively to challenges, and to work effectively in a small, diverse and busy team environment, contributing to cross-departmental initiatives.
Further Requirements
> Working with Children Check
> Police Check (International if required)
>Travel requirements (as necessary)
What we can offer you:
> A chance to improve the world, advance gender equality through your work and be the change you want to see
> A flexible and supportive working environment including working from home options to support excellent work-life balance
> Generous salary packaging benefits (up to $15,899 tax free) – for more information, visit https://www.salary.com.au/
> 17.5% leave loading
> Professional development and training opportunities
Terms and conditions for Australian-based staff:
CARE Australia will seek information from job applicants’ previous employers about incidents of sexual exploitation, sexual abuse and/or sexual harassment, and/or child abuse the applicant may have been found guilty to have committed or about which an investigation was in the process of being carried out at the time of the termination of the applicant’s employment with that employer. By submitting the application, the job applicant confirms that s/he has no objection to CARE Australia requesting the information specified above.
CARE Australia is proud to be an equal opportunity employer. We value diversity and encourage applications from people living with a disability and/or have lived experience of disability. We also encourage Pacific Islander people, Aboriginal and Torres Strait Islander people, and those from culturally and linguistically diverse backgrounds to apply.
How to apply:
Please review the Position Description and Candidate Information Pack available on our website and complete the online application form by clicking ‘Apply Now’ via the portal on our website. Please ensure you attach your CV and cover letter addressing the selection criteria (max 2 pages). After submitting your application you will receive an automatic confirmation of receipt.
This will be conducted as a rolling recruitment process, with shortlisting and interviews being completed as applications are received. Please submit your application ASAP if you are interested in the role. More information can be found at careaustralia.connxcareers.com/Job/ViewJobs
Questions about the role?
Please contact Meabh Friel on [email protected] using the subject line “Content Producer Enquiry”. Please do not email applications to this address.
Applications Close: 11:59 pm AEST, Sunday, 13 August 2023
